Founded in 2004 by online shopping expert Michelle Madhok, is where today’s professional, time-starved women go for fashion and beauty shopping solutions. Our goal is to become a trusted resource for our readers and relied upon to provide only the best product and service solutions. With our distinctive, “confidant” writing style and commitment to reviewing only products we’ve tested, we have tens of thousands of loyal readers.

SHEfinds editors and writers fanatically follow the latest style and beauty trends, and then scour the Web to find the best products and places from which to purchase. We send an email twice a week filled with solutions that help women simplify their lives. We also update our blog up to ten times each day — from answers to embarrassing fashion questions to the best underwear and bras to great deals. We do not carry any inventory, but rather direct readers to online retailers for purchase. is headquartered in New York City.

SHEfinds and Michelle Madhok can be reached via email at

Michelle is a paid spokesperson for Bank of America and PayPal. More information is available at the official site of Michelle Madhok.


That first date, job interview or dinner with your future in-laws may be stressful, but figuring out what to wear for it shouldn’t be.

Thankfully, in WEAR THIS NOW, style experts Michelle Madhok and Eileen Conlan, along with the editors of make it easy to build a foolproof wardrobe–without breaking the bank–and look stylish for every season, every occasion, every single day of the year.

Featuring must-have checklists, solutions to common fashion quandaries and hundreds of shopping tips, WEAR THIS NOW is the definitive answer to the age-old question: What should I wear?


SheFinds On TV

All TV Appearances (9) →